Historical trajectories

How did the market evolve?

One chart per trade. All 9 Austrian states switchable. The time series is just beginning: GISA has been publishing standardized monthly snapshots only since March 2025. Every month extends the horizon.

Free · no signup · Data snapshot October 2026 · updated monthly · CC-BY 4.0
German version with comparison tool

State

IT-Dienstleistungen

+11.3 %
Monthly trend · Vienna 15,191 16,904 +11.3 %
Mar 25 – Oct 26 · 15 data points · GISA CC-BY 4.0
Annual report (before change) Method jump (not the real market) Monthly report (clean data)
Monthly trend Vienna: 24,278 active locations in Mar 25, 16,904 in Oct 26, net change plus 11.3 percent. 16,000 18,000 20,000 22,000 24,000 Methodology change Mar 25: 24,278 locations Apr 25: 24,259 locations May 25: 15,191 locations Jun 25: 24,465 locations Jul 25: 15,319 locations Aug 25: 15,433 locations Sep 25: 15,505 locations Oct 25: 15,575 locations Nov 25: 15,689 locations Dec 25: 15,744 locations Jan 26: 15,730 locations Feb 26: 15,849 locations Aug 26: 16,613 locations Sep 26: 16,744 locations Oct 26: 16,904 locations Mar 25 Jun 25 Sep 25 Dec 25 Aug 26 Oct 26

Unternehmensberatung

+5.5 %
Monthly trend · Vienna 10,224 10,790 +5.5 %
Mar 25 – Oct 26 · 15 data points · GISA CC-BY 4.0
Annual report (before change) Method jump (not the real market) Monthly report (clean data)
Monthly trend Vienna: 14,990 active locations in Mar 25, 10,790 in Oct 26, net change plus 5.5 percent. 10,000 11,000 12,000 13,000 14,000 15,000 Methodology change Mar 25: 14,990 locations Apr 25: 14,979 locations May 25: 10,224 locations Jun 25: 15,071 locations Jul 25: 10,301 locations Aug 25: 10,349 locations Sep 25: 10,377 locations Oct 25: 10,413 locations Nov 25: 10,444 locations Dec 25: 10,480 locations Jan 26: 10,469 locations Feb 26: 10,515 locations Aug 26: 10,721 locations Sep 26: 10,750 locations Oct 26: 10,790 locations Mar 25 Jun 25 Sep 25 Dec 25 Aug 26 Oct 26

Restaurant / Cafe / Bar

+0.8 %
Monthly trend · Vienna 7,621 7,682 +0.8 %
Mar 25 – Oct 26 · 15 data points · GISA CC-BY 4.0
Annual report (before change) Method jump (not the real market) Monthly report (clean data)
Monthly trend Vienna: 8,738 active locations in Mar 25, 7,682 in Oct 26, net change plus 0.8 percent. 8,000 8,500 Methodology change Mar 25: 8,738 locations Apr 25: 8,720 locations May 25: 7,621 locations Jun 25: 8,720 locations Jul 25: 7,641 locations Aug 25: 7,657 locations Sep 25: 7,667 locations Oct 25: 7,683 locations Nov 25: 7,685 locations Dec 25: 7,713 locations Jan 26: 7,678 locations Feb 26: 7,645 locations Aug 26: 7,675 locations Sep 26: 7,682 locations Oct 26: 7,682 locations Mar 25 Jun 25 Sep 25 Dec 25 Aug 26 Oct 26

Werbeagentur

+12.2 %
Monthly trend · Vienna 6,689 7,503 +12.2 %
Mar 25 – Oct 26 · 15 data points · GISA CC-BY 4.0
Annual report (before change) Method jump (not the real market) Monthly report (clean data)
Monthly trend Vienna: 10,510 active locations in Mar 25, 7,503 in Oct 26, net change plus 12.2 percent. 7,000 8,000 9,000 10,000 Methodology change Mar 25: 10,510 locations Apr 25: 10,497 locations May 25: 6,689 locations Jun 25: 10,619 locations Jul 25: 6,795 locations Aug 25: 6,835 locations Sep 25: 6,876 locations Oct 25: 6,894 locations Nov 25: 6,950 locations Dec 25: 6,971 locations Jan 26: 6,952 locations Feb 26: 7,020 locations Aug 26: 7,391 locations Sep 26: 7,445 locations Oct 26: 7,503 locations Mar 25 Jun 25 Sep 25 Dec 25 Aug 26 Oct 26

Taxi

+0.0 %
Monthly trend · Vienna 4,332 4,334 +0.0 %
Mar 25 – Oct 26 · 15 data points · GISA CC-BY 4.0
Annual report (before change) Method jump (not the real market) Monthly report (clean data)
Monthly trend Vienna: 6,176 active locations in Mar 25, 4,334 in Oct 26, net change plus 0.0 percent. 4,500 5,000 5,500 6,000 Methodology change Mar 25: 6,176 locations Apr 25: 6,142 locations May 25: 4,332 locations Jun 25: 6,116 locations Jul 25: 4,330 locations Aug 25: 4,342 locations Sep 25: 4,345 locations Oct 25: 4,336 locations Nov 25: 4,330 locations Dec 25: 4,339 locations Jan 26: 4,335 locations Feb 26: 4,337 locations Aug 26: 4,333 locations Sep 26: 4,338 locations Oct 26: 4,334 locations Mar 25 Jun 25 Sep 25 Dec 25 Aug 26 Oct 26

Lebens- und Sozialberatung

+11.7 %
Monthly trend · Vienna 3,293 3,678 +11.7 %
Mar 25 – Oct 26 · 15 data points · GISA CC-BY 4.0
Annual report (before change) Method jump (not the real market) Monthly report (clean data)
Monthly trend Vienna: 4,605 active locations in Mar 25, 3,678 in Oct 26, net change plus 11.7 percent. 3,500 4,000 4,500 Methodology change Mar 25: 4,605 locations Apr 25: 4,622 locations May 25: 3,293 locations Jun 25: 4,669 locations Jul 25: 3,330 locations Aug 25: 3,355 locations Sep 25: 3,375 locations Oct 25: 3,398 locations Nov 25: 3,421 locations Dec 25: 3,438 locations Jan 26: 3,446 locations Feb 26: 3,463 locations Aug 26: 3,629 locations Sep 26: 3,657 locations Oct 26: 3,678 locations Mar 25 Jun 25 Sep 25 Dec 25 Aug 26 Oct 26

Berufsfotograf

+5.4 %
Monthly trend · Vienna 2,477 2,611 +5.4 %
Mar 25 – Oct 26 · 15 data points · GISA CC-BY 4.0
Annual report (before change) Method jump (not the real market) Monthly report (clean data)
Monthly trend Vienna: 3,559 active locations in Mar 25, 2,611 in Oct 26, net change plus 5.4 percent. 2,500 3,000 3,500 Methodology change Mar 25: 3,559 locations Apr 25: 3,574 locations May 25: 2,477 locations Jun 25: 3,586 locations Jul 25: 2,504 locations Aug 25: 2,519 locations Sep 25: 2,531 locations Oct 25: 2,538 locations Nov 25: 2,550 locations Dec 25: 2,554 locations Jan 26: 2,534 locations Feb 26: 2,540 locations Aug 26: 2,583 locations Sep 26: 2,595 locations Oct 26: 2,611 locations Mar 25 Jun 25 Sep 25 Dec 25 Aug 26 Oct 26

Hairdresser

+3.7 %
Monthly trend · Vienna 2,024 2,099 +3.7 %
Mar 25 – Oct 26 · 15 data points · GISA CC-BY 4.0
Annual report (before change) Method jump (not the real market) Monthly report (clean data)
Monthly trend Vienna: 2,495 active locations in Mar 25, 2,099 in Oct 26, net change plus 3.7 percent. 2,000 2,100 2,200 2,300 2,400 2,500 Methodology change Mar 25: 2,495 locations Apr 25: 2,490 locations May 25: 2,024 locations Jun 25: 2,498 locations Jul 25: 2,026 locations Aug 25: 2,017 locations Sep 25: 2,028 locations Oct 25: 2,043 locations Nov 25: 2,046 locations Dec 25: 2,056 locations Jan 26: 2,050 locations Feb 26: 2,056 locations Aug 26: 2,086 locations Sep 26: 2,092 locations Oct 26: 2,099 locations Mar 25 Jun 25 Sep 25 Dec 25 Aug 26 Oct 26

Beauty / Cosmetics

+8.1 %
Monthly trend · Vienna 1,844 1,993 +8.1 %
Mar 25 – Oct 26 · 15 data points · GISA CC-BY 4.0
Annual report (before change) Method jump (not the real market) Monthly report (clean data)
Monthly trend Vienna: 2,776 active locations in Mar 25, 1,993 in Oct 26, net change plus 8.1 percent. 1,800 2,000 2,200 2,400 2,600 2,800 Methodology change Mar 25: 2,776 locations Apr 25: 2,783 locations May 25: 1,844 locations Jun 25: 2,802 locations Jul 25: 1,859 locations Aug 25: 1,866 locations Sep 25: 1,879 locations Oct 25: 1,881 locations Nov 25: 1,894 locations Dec 25: 1,905 locations Jan 26: 1,898 locations Feb 26: 1,893 locations Aug 26: 1,967 locations Sep 26: 1,978 locations Oct 26: 1,993 locations Mar 25 Jun 25 Sep 25 Dec 25 Aug 26 Oct 26

Massage

-2.2 %
Monthly trend · Vienna 1,799 1,759 -2.2 %
Mar 25 – Oct 26 · 15 data points · GISA CC-BY 4.0
Annual report (before change) Method jump (not the real market) Monthly report (clean data)
Monthly trend Vienna: 2,832 active locations in Mar 25, 1,759 in Oct 26, net change minus 2.2 percent. 2,000 2,500 Methodology change Mar 25: 2,832 locations Apr 25: 2,838 locations May 25: 1,799 locations Jun 25: 2,841 locations Jul 25: 1,790 locations Aug 25: 1,790 locations Sep 25: 1,781 locations Oct 25: 1,798 locations Nov 25: 1,803 locations Dec 25: 1,806 locations Jan 26: 1,796 locations Feb 26: 1,789 locations Aug 26: 1,762 locations Sep 26: 1,764 locations Oct 26: 1,759 locations Mar 25 Jun 25 Sep 25 Dec 25 Aug 26 Oct 26

Elektrotechnik

+1.8 %
Monthly trend · Vienna 1,650 1,679 +1.8 %
Mar 25 – Oct 26 · 15 data points · GISA CC-BY 4.0
Annual report (before change) Method jump (not the real market) Monthly report (clean data)
Monthly trend Vienna: 2,572 active locations in Mar 25, 1,679 in Oct 26, net change plus 1.8 percent. 1,600 1,800 2,000 2,200 2,400 2,600 Methodology change Mar 25: 2,572 locations Apr 25: 2,575 locations May 25: 1,650 locations Jun 25: 2,573 locations Jul 25: 1,656 locations Aug 25: 1,662 locations Sep 25: 1,664 locations Oct 25: 1,663 locations Nov 25: 1,675 locations Dec 25: 1,674 locations Jan 26: 1,665 locations Feb 26: 1,660 locations Aug 26: 1,671 locations Sep 26: 1,672 locations Oct 26: 1,679 locations Mar 25 Jun 25 Sep 25 Dec 25 Aug 26 Oct 26

Baumeister

-3.7 %
Monthly trend · Vienna 1,451 1,397 -3.7 %
Mar 25 – Oct 26 · 15 data points · GISA CC-BY 4.0
Annual report (before change) Method jump (not the real market) Monthly report (clean data)
Monthly trend Vienna: 2,429 active locations in Mar 25, 1,397 in Oct 26, net change minus 3.7 percent. 1,500 2,000 2,500 Methodology change Mar 25: 2,429 locations Apr 25: 2,406 locations May 25: 1,451 locations Jun 25: 2,392 locations Jul 25: 1,454 locations Aug 25: 1,458 locations Sep 25: 1,455 locations Oct 25: 1,454 locations Nov 25: 1,451 locations Dec 25: 1,448 locations Jan 26: 1,432 locations Feb 26: 1,420 locations Aug 26: 1,393 locations Sep 26: 1,395 locations Oct 26: 1,397 locations Mar 25 Jun 25 Sep 25 Dec 25 Aug 26 Oct 26

Gas- und Sanitärtechnik

+0.9 %
Monthly trend · Vienna 1,205 1,216 +0.9 %
Mar 25 – Oct 26 · 15 data points · GISA CC-BY 4.0
Annual report (before change) Method jump (not the real market) Monthly report (clean data)
Monthly trend Vienna: 1,829 active locations in Mar 25, 1,216 in Oct 26, net change plus 0.9 percent. 1,200 1,400 1,600 1,800 Methodology change Mar 25: 1,829 locations Apr 25: 1,829 locations May 25: 1,205 locations Jun 25: 1,823 locations Jul 25: 1,202 locations Aug 25: 1,204 locations Sep 25: 1,207 locations Oct 25: 1,203 locations Nov 25: 1,205 locations Dec 25: 1,214 locations Jan 26: 1,207 locations Feb 26: 1,202 locations Aug 26: 1,210 locations Sep 26: 1,215 locations Oct 26: 1,216 locations Mar 25 Jun 25 Sep 25 Dec 25 Aug 26 Oct 26

Nagelstudio

+17.5 %
Monthly trend · Vienna 1,029 1,209 +17.5 %
Mar 25 – Oct 26 · 15 data points · GISA CC-BY 4.0
Annual report (before change) Method jump (not the real market) Monthly report (clean data)
Monthly trend Vienna: 1,262 active locations in Mar 25, 1,209 in Oct 26, net change plus 17.5 percent. 1,000 1,100 1,200 1,300 Methodology change Mar 25: 1,262 locations Apr 25: 1,278 locations May 25: 1,029 locations Jun 25: 1,306 locations Jul 25: 1,063 locations Aug 25: 1,069 locations Sep 25: 1,084 locations Oct 25: 1,102 locations Nov 25: 1,123 locations Dec 25: 1,132 locations Jan 26: 1,134 locations Feb 26: 1,133 locations Aug 26: 1,189 locations Sep 26: 1,204 locations Oct 26: 1,209 locations Mar 25 Jun 25 Sep 25 Dec 25 Aug 26 Oct 26

Pedicure

-0.9 %
Monthly trend · Vienna 663 657 -0.9 %
Mar 25 – Oct 26 · 15 data points · GISA CC-BY 4.0
Annual report (before change) Method jump (not the real market) Monthly report (clean data)
Monthly trend Vienna: 915 active locations in Mar 25, 657 in Oct 26, net change minus 0.9 percent. 700 800 900 Methodology change Mar 25: 915 locations Apr 25: 914 locations May 25: 663 locations Jun 25: 919 locations Jul 25: 662 locations Aug 25: 667 locations Sep 25: 666 locations Oct 25: 662 locations Nov 25: 662 locations Dec 25: 663 locations Jan 26: 659 locations Feb 26: 657 locations Aug 26: 655 locations Sep 26: 656 locations Oct 26: 657 locations Mar 25 Jun 25 Sep 25 Dec 25 Aug 26 Oct 26

Tischler

-2.9 %
Monthly trend · Vienna 556 540 -2.9 %
Mar 25 – Oct 26 · 15 data points · GISA CC-BY 4.0
Annual report (before change) Method jump (not the real market) Monthly report (clean data)
Monthly trend Vienna: 831 active locations in Mar 25, 540 in Oct 26, net change minus 2.9 percent. 600 700 800 Methodology change Mar 25: 831 locations Apr 25: 834 locations May 25: 556 locations Jun 25: 832 locations Jul 25: 557 locations Aug 25: 556 locations Sep 25: 555 locations Oct 25: 556 locations Nov 25: 554 locations Dec 25: 554 locations Jan 26: 550 locations Feb 26: 546 locations Aug 26: 548 locations Sep 26: 547 locations Oct 26: 540 locations Mar 25 Jun 25 Sep 25 Dec 25 Aug 26 Oct 26

Gardener / Florist

+1.6 %
Monthly trend · Vienna 314 319 +1.6 %
Mar 25 – Oct 26 · 15 data points · GISA CC-BY 4.0
Annual report (before change) Method jump (not the real market) Monthly report (clean data)
Monthly trend Vienna: 476 active locations in Mar 25, 319 in Oct 26, net change plus 1.6 percent. 300 350 400 450 500 Methodology change Mar 25: 476 locations Apr 25: 481 locations May 25: 314 locations Jun 25: 483 locations Jul 25: 319 locations Aug 25: 319 locations Sep 25: 318 locations Oct 25: 318 locations Nov 25: 316 locations Dec 25: 314 locations Jan 26: 312 locations Feb 26: 310 locations Aug 26: 322 locations Sep 26: 323 locations Oct 26: 319 locations Mar 25 Jun 25 Sep 25 Dec 25 Aug 26 Oct 26

Baker

+1.9 %
Monthly trend · Vienna 155 158 +1.9 %
Mar 25 – Oct 26 · 15 data points · GISA CC-BY 4.0
Annual report (before change) Method jump (not the real market) Monthly report (clean data)
Monthly trend Vienna: 183 active locations in Mar 25, 158 in Oct 26, net change plus 1.9 percent. 140 150 160 170 180 190 Methodology change Mar 25: 183 locations Apr 25: 185 locations May 25: 155 locations Jun 25: 183 locations Jul 25: 157 locations Aug 25: 157 locations Sep 25: 157 locations Oct 25: 156 locations Nov 25: 155 locations Dec 25: 154 locations Jan 26: 154 locations Feb 26: 151 locations Aug 26: 157 locations Sep 26: 157 locations Oct 26: 158 locations Mar 25 Jun 25 Sep 25 Dec 25 Aug 26 Oct 26

Butcher

+5.2 %
Monthly trend · Vienna 135 142 +5.2 %
Mar 25 – Oct 26 · 15 data points · GISA CC-BY 4.0
Annual report (before change) Method jump (not the real market) Monthly report (clean data)
Monthly trend Vienna: 172 active locations in Mar 25, 142 in Oct 26, net change plus 5.2 percent. 140 160 180 Methodology change Mar 25: 172 locations Apr 25: 174 locations May 25: 135 locations Jun 25: 177 locations Jul 25: 136 locations Aug 25: 137 locations Sep 25: 137 locations Oct 25: 137 locations Nov 25: 139 locations Dec 25: 140 locations Jan 26: 137 locations Feb 26: 136 locations Aug 26: 139 locations Sep 26: 140 locations Oct 26: 142 locations Mar 25 Jun 25 Sep 25 Dec 25 Aug 26 Oct 26

Roofer

-1.2 %
Monthly trend · Vienna 86 85 -1.2 %
Mar 25 – Oct 26 · 15 data points · GISA CC-BY 4.0
Annual report (before change) Method jump (not the real market) Monthly report (clean data)
Monthly trend Vienna: 135 active locations in Mar 25, 85 in Oct 26, net change minus 1.2 percent. 80 100 120 140 Methodology change Mar 25: 135 locations Apr 25: 136 locations May 25: 86 locations Jun 25: 139 locations Jul 25: 88 locations Aug 25: 90 locations Sep 25: 87 locations Oct 25: 87 locations Nov 25: 87 locations Dec 25: 85 locations Jan 26: 85 locations Feb 26: 85 locations Aug 26: 85 locations Sep 26: 84 locations Oct 26: 85 locations Mar 25 Jun 25 Sep 25 Dec 25 Aug 26 Oct 26

Need to compare two niches?

The advanced two-niche overlay compare tool is currently available in the German version only. It includes normalized overlay charts, preset comparisons, shareable URLs and a Google-Trends deep-link — all translated UI strings will follow as the English mirror matures.

Open the German compare tool →

Why the series starts in 2025 — and what's coming

Today

Monthly data points from March 2025 to October 2026. This is the maximum horizon the official GISA dataset currently provides — standardized anonymized monthly snapshots weren't published before.

In one year

~25 months. The time series will be long enough for the first seasonality patterns — registration peaks in January, closures after Christmas — to become visible.

In three years

~49 months. Long enough for real trend lines and "before-and-after" comparisons of specific events. Only then does the tool really work like a stock chart.

How to read these charts

For beginners

Each chart shows how many active business locations existed for that trade in Vienna each month. If the line goes up: more businesses. Down: fewer. The percentage in the top-right is the net difference between the first and last month.

Important: a shrinking stock isn't automatically a warning sign. It can mean old businesses close while new ones open — then the market is in motion even if the total shrinks. We track that motion separately on each niche page.

For insiders

The vertical dashed line in May 2025 marks the switch from annual-report to monthly-report snapshots. Values before are point-in-time accurate (first of the month); after are monthly aggregates. The visible "kink" is not a real market dip, it's a methodology artefact.

For statistical work, use the window from May 2025 onward (currently 12 months). The churn index on niche pages calculates only within this window.

Frequently asked questions

What you need to know about methodology, data sources and interpretation.

Why does the series start in March 2025?
That's the full horizon currently available from the official GISA dataset (Austrian Trade Information System) as standardized monthly snapshots. Only since March 2025 has the data been published in this format — before that, only annual reports existed with different counting methodology. Every new month extends our horizon by one data point.
What does the 'methodology change' in May 2025 mean?
Until April 2025, GISA business locations were counted annually on the first of the year (annual report). Since May 2025, there are monthly aggregates. Values before and after are not 100% comparable — the break is marked as a vertical dashed line in every chart. For statistical work we recommend using only the period from May 2025 onward.
Where does the data come from?
From the Austrian Trade Information System (Gewerbeinformationssystem Austria, GISA), published by the Federal Ministry for Labour and Economy on data.gv.at under Creative Commons license CC-BY 4.0. We link the original source on every niche detail page.
How do I compare two trades directly?
The compare mode is activated via URL parameter: e.g. ?compare=friseur,kosmetik displays both series as overlay in the same chart normalized to 100% on May 2025 baseline. Up to 5 niches can be compared simultaneously. The chart auto-adjusts Y-axis scale.
Can I export a chart as PNG or SVG?
Not directly from this page — the charts are inline SVG, so a simple right-click → 'save image as' works in most browsers. For a full PDF/Excel export including raw monthly data, see the Marktgründer package. The raw CSV is always available on data.gv.at for free.
Why is there a visible 'break' between April and May 2025 on every chart?
Because GISA switched publishing methodology on 2025-05-01 — from annual reports (counted on Jan 1st each year) to monthly snapshots (rolling counts). The actual business stock didn't jump by 20% in one month; the counting method changed. Every chart marks this with a dashed vertical line so you can assess pre/post-break comparisons yourself.
What's the smallest meaningful unit — state, district, individual PLZ?
For trust in the numbers: state level (9 NUTS2 regions in Austria) is most robust. Vienna-district level (23 PLZs) starts getting noisy for smaller niches — a 5-practitioner niche can flip ±20% from one person moving. Read district-level numbers as directional signals, not absolute truth.